Mate Selection Sex Disparity between Both Genders

Mate Selection Sex Disparity between Both Genders Abstract Evolutionary theory foreshadows the existence of a concrete sex disparity in mate choices. For instance, the men focus more on characteristics that indicate high fertility, while women focus on traits that point to financial prospect. The paper examines the basis of sex disparity between both genders.Advertising We will write a custom essay sample on Mate Selection: Sex Disparity between Both Genders specifically for you for only $16.05 $11/page Learn More The paper further portrays males as more concerned with the physical appearance, while their female counterparts concentrate on the resource availability. In addition, the paper also describes the implication of age on the concept. Males of all age brackets show preference for younger mates. In contrast, young females desire older males although the pattern seems contrary for most of the women past their fertility stage. However, the paper also identifies some exceptions to the rule. Teenage boys exhibit some preference for older women. On the grounds of my interpretation of some previous studies, I indicate that gender disparity in mate preference based on physical attractiveness may be more dynamic, relative to preference for resources, prospects and social status. Introduction The concept of mate selection has existed since the beginning of humanity. This concept involves both the male and female genders. However, when it comes to the selection of short- or long-term mate, they differ in the basis for their choices. For example, people believe that most men are relatively sex driven in their selection for mates. In fact, Baumeister (2001) argues, â€Å"men desire sex more than women† (p.270). This concept, like other attributes of humanity, is evolving. Thus, there is no doubt that selection of mate is subject to social factors, such as financial resources, peer influence, and cultural perspective. This paper seeks to explore the basis of gender disparity in regard of mate selection. What elements can account for this difference? The basis of mate selection Buss (2003) supposes that people can only understand gender difference in mate selection from an evolutionary psychological perspective (p.23). Humans make mate choices with regard to their offspring.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In most cultures, people talk about someone who will carry the family name after they are gone (applies for men). They choose mates who exhibit traits, which favor the conception, birth, and survival of their offspring to guarantee continuity of their genes. In this regards, there are certain important traits associated with this innate quest. Naturally, these traits are indicators of sound health, physical strength, and fertility. In addition, other social factors such as financial status, and power, are important in mate selection. Physical character istics Physical traits are the oldest and most obvious benchmark for determining a mate choice. Many societies hold predetermined believes on traits for an ideal male or female. A prospective chooser may consider the stature of the prospective mate. A tall heavily built man is usually an ideal choice for women. While a smoothly curved woman with prominent hips and moderate bust is normally the center of attraction for males. Men can sire an unlimited number of offspring and may guarantee their reproductive capability by impregnating numerous women. Men, however, seem limited by their ability to attract a fertile mate(s). With this motive, men search for women who are youthful and physically attractive because to them these traits which include smooth complexion, good muscle tone, lustrous hair, full lips, and so forth, are indicative of good health. Currently, men have started to concentrate on the resource availability in selection of mates because of the increasing need for a mate who will share their financial responsibilities. Thus, modern men are increasingly prioritizing resource availability as factor for mate selection at the expense of physical attractiveness. Economic factor However, physical attraction is no longer the major basis for mate selection; instead, economical aspect is increasingly becoming an important factor. Buss, (2003) asserts that women are highly selective due to their biological limitation of the number of offspring they can bear and nurture in their lifespan (p. 45). Therefore she must ensure that she select a mate who owns or has the potential to own economic resources, and is willing to dedicate the resources to sustain her offspring.Advertising We will write a custom essay sample on Mate Selection: Sex Disparity between Both Genders specifically for you for only $16.05 $11/page Learn More It is no wonder then that many young women usually are attracted to older men who have accumulated financial resou rces. The other group of men that seem targeted by women is the youthful men who possess straits that are indicative of future success including ambition, stability, and intelligence. Nevertheless, some exceptions exist, which involves relatively old women desiring younger men including even the teenagers. One can explain this perhaps because they are way past the fertility limit and the point of their offspring security is no long valid. Also, could be that they are attracted by the vigor exhibited by these category of men, who can satisfy them sexually. Sex disparity in mate selection Men and women have different ratings for different attributes relevant in mate selection. Exceptionally, people equally rate the possessing of a pleasant temperament between the two genders. However, men all over the world tend to value good looks and absence of previous sexual intercourse. Inversely, women tend to value positive financial prospects, and ambitious and hard working males counterparts. Buss (1989) found that men are more inclined to prefer good looks while women prefer optimistic financial prospects (p. 75). Nevertheless, both genders equally ranked certain traits including being humorous, reliable, and kind to be more crucial. Indeed, both genders tend to place their preference on persons who exhibit kindness, creativity and liveliness. In real live sense, it is hard to come by a person who has all the ideal traits. Thus, the prospective mate seekers seem torn between options and they must prioritize their desires. According to Kassin, Fein and Markus (2010) the mate seekers who cannot have it all, prioritize their selection in the pattern determined by evolutionary theory (p. 43). Age factor in mate selection Men universally have a tendency to desire younger women because they have a higher probability of being fertile, while women tend to desire older men because their likelihood of being financially resourceful. Men in their twenties equally express interest for women who seem slightly younger or older who were still in the fertile a range. In contrast, men in thirties tend to look for mates who are five years younger, whereas men in fifties desire women who seem younger by ten or even twenty years (Gustavsson, Johnsson Uller, 2008, p. 112). Women, on the other hand, regardless of their age are attracted to Men who are relatively older.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion Clearly, the concept of mate selection is a complex phenomenon. It is determined by various biological, social and cultural factors. Thus, there is no single theory that can accommodate all the factors. In addition, resource availability is becoming more popular basis for mate selection at the expense of physical attractiveness. Reference List Baumeister, R. (1978). The self in social psychology. Philadelphia, PA: Psychology Press. Buss, D. (1989). Sex differences in human mate preference: Evolutionary hypothesis tested in 37 cultures. Behavioral and Brain Science, 12. 1-14 Buss, D. (2003). The evolution of desire: Strategies of human mating (rev.ed.). New York: Basic Books. Gustavsson, L., Johnsson, J., Uller, T. (2008). Evolutionary Psychology. 2008. 6(4): 575-585. Web. Kassin, S., Fein, S., Markus, H. R. (2010). Social psychology. Belmont: Cengage Learning. Retrieved from https://books.google.com/books?id=3aCdjhGxDjgCprintsec=frontcoverdq=Social+Psychology+8th+ed.+Sa ul+Kassin,Steven+Fein,Hazel+Rose+Markushl=ensa=Xved=0ahUKEwjA94fK4_nhAhWqtIsKHcp4CG4Q6AEIKjAA#v=onepageq=Social%20Psychology%208th%20ed.%20Saul%20Kassin%2CSteven%20Fein%2CHazel%20Rose%20Markusf=false

Communicating total rewards Essay Example | Topics and Well Written Essays - 500 words

Communicating total rewards - Essay Example This paper will develop compensation and benefit for a compensation package for production firm. The package to be developed will be for the operations manager’s position. It is necessary note that this is one of the most critical positions in any organization. This is because the office holder is involved in both management and implementation activities of the organization. Operational manager’s position is sensitive position hence the need to give it much consideration. Due to this, the compensation and benefit package for this position must include key elements like allowances to help the office holder manager other social issues. A well developed compensation and benefits package for the position of operational manager in any production firm must take into account the fact that the position is involving. This implies that the office holder will be forced to for go certain social elements such as family time which must well covered by the package (Cotterman, 2010). Although some of the social and personal sacrifices the holder of this position will be making are beyond any monetary tag, a good package should make the office holder feel appreciated to steer real motivation. Every item listed in this package touches on the office holder’s well being or motivation towards accurate delivery. The basic salary in this situation is the starting point of any package. However, it is very important to take note of the fact that basic salary is developed or decided based officer holder’s skills and experience plus the job description. This implies that the basic salary must be reasonable on the basis of job description. Employers or the people concerned with the development of this packages must ensure the officer holder doest receive much and does little according to the job description and vice versa. Basic salary setting or development should always be accurate. This is due

Dissertation ;HOW EFFECTIVE ARE CELEBRITY ENDORSEMENTS IN CHANGING UK Essay

Dissertation ;HOW EFFECTIVE ARE CELEBRITY ENDORSEMENTS IN CHANGING UK CONSUMER ATTITUDES ABOUT VARIOUS CLOTHING BRANDS - Essay Example The paper has been based on two main objectives, i.e. Studying the consumer attitude towards brands and Studying the impact of the celebrity endorsements on UK customer attitudes in clothing industry. The paper has a major limitation as it lacks a qualitative research and is also focused on the low income group of the population. The research findings clearly highlight that a majority of the individuals are not impacted by the celebrity endorsements. Branding is one of the most essential aspects of any business. In the recent times, the main motif behind complete branding can be understood to be attempts to combine the customer preferences with the various diverse activities. The impact of celebrity endorsements on an overall brand specifically in the clothing industry is essential to understand and relate to. The form of marketing adopted by marketers significantly affect the consumer purchasing style and decisions. Fashion marketing is a complicated business process, much like any other industry, which involves everyone in the industry from manufacturing workers to the retail buyer. Clothing is produced, promoted using a variety of mediums, and ultimately delivered to the final buying segments. Once in the retail environment, the buyer instructs salespersons about new clothing merchandise, develops employee talents in selling and sales techniques, and generally has flexibility in deciding on specific fashions and designs (Care ers, 2005). All of these activities contribute to the process of ensuring that sales targets are met for both the manufacturer and the retail organisation which carries the fashion brands. In the UK alone, consumers spent  £46.2 billion on clothing in 2006 (Brand Strategy, 2008). Across the whole of Europe, consumers spent 311.6 billion Euros on clothing and fashion, representing a very profitable industry internationally. Marketers hence recognise this industry is very large and

Protection or Free Trade for International Trade Essay

Protection or Free Trade for International Trade - Essay Example While both protectionism and free trade have their own advantages and disadvantages, the cost by far outweighs the benefits of protectionism. The arguments made in favor of protection are that the foreign producers have a â€Å"comparative advantage†, that protection helps the local infant industries flourish, that without protection importers would recklessly â€Å"dump† goods in the market, that protection protects the local producers, and finally, that protection prevents an imbalance of trade. However, each of these â€Å"perceived benefits† of protectionism comes at long-term costs which are far greater than the short-term benefits as explained below. The â€Å"comparative advantage† argument assumes that exporters from other countries have a strong competitive advantage that makes local producers less competitive thereby driving local companies out of business. For example, the labor cost in a developing country compared to that in a developed countr y puts some of the labor intensive local industries at a relative disadvantage. However, by moving to free-trade, countries are able to specialize in some other field where they have a comparative advantage. With such a specialization, the countries are able to take advantage of efficiencies generated from economies of scale and increased output. Also, free international trade increases the size of a firm’s market, resulting in lower average costs and increased productivity, ultimately leading to increased production. In the last few year, while China and India have taken up more work on the labor intensive industries, businesses in the developed countries have been able to actually take advantage of the lower cost and focus on their comparative advantage and invest more on research and development, and other high value added jobs. Besides, the comparative advantages do not last forever. Sooner or later, the advantage fades away. For example, according to Lyndesy Romick of gl obal envision, in China labor accounted for only about 2 percent of a manufacturing company’s total costs in 2000 but 2010 it was closer to 12 percent. That protectionism helps grow the infant industries is a misplaced fallacy. Government subsidizing of a new industry may channel too many resources into that industry, and can render the industry permanently inefficient and vulnerable to competition. Besides, most infant industries are at a competition from domestic competitors and not necessarily only importers. In the last few decades, the "infant" plastics, television, and computer industries have made out very well without any protection. Next, we consider the argument of dumping. Dumping may be defined as the overflow of cheap priced goods in order to under-cut the competition and gain market share. Now, if an importer starts dumping goods in a market, it would actually be good for the customers, and for the government in terms of revenue it makes no change. The only bad effect of dumping is for local producers. Logically, no firm can enjoy â€Å"dumping† as a sustainable strategy – selling below cost in the long-term would drive them to bankruptcy. Also, according to Rothbard, â€Å"†¦historical investigation has not turned up a single case where predatory pricing, when tried, was successful, and there are actually very few cases where it has even been tried.† The next pro-protectionism claim that it protects local producers is also at a huge cost. By protecting the local producers, there is no

Alcoholism Problem Essay Example for Free

Alcoholism Problem Essay Alcoholism is a chronic problem that includes difficulty in controlling drinking, having to drink consistently to get physical independence, being preoccupied with alcohol, and continually using alcohol regardless of problems it causes (Brick, 2004). Alcohol should not be legal in U.S. because it is impacts negatively on health, family, community and on a person’s education. Alcohol drinking is like taking a drug. It is a form of drug addiction and drug abuse. Alcoholism is a worldwide problem that affects many people. Drinking alcohol has negative short and long term effects. Alcoholism has been associated with adverse effects on health, family, community, and education (Marshall, 2000). However, the effects on a person depends on particular factors such as how often and how much alcohol is taken, a person’s age, gender, when a person begun drinking and how long they have been drinking, their health, and family history (Begleiter Kissin, 1996). It is in this regard that alcohol should not be legal in the United States. Alcohol is addictive, and people become addicts end up spending a lot of money on alcohol. It means that when they spend all the money they have on alcohol, they forget their families, and are not able to support the community in anyway. Some resort to stealing to sustain their drinking habit. Alcohol addicts sometimes engage in robbery acts to get the money for drinks. Community becomes at risk of destruction with excessive alcohol consumption allowed. When many people engage in excessive consumption of alcohol, education becomes at risk. People drop out of school, and illiteracy level increase in the community. In addition, the progress and development of any community depends on the health of its people. Therefore, when alcohol puts the health of its members at risk, community suffers in the long run. Alcohol affects both female and male differently. Men who consume alcohol, daily have an increased risk of health risks. Such men can experience cancer and heart disease in the long-term and  low energy to sexual difficulties in the short-term (Brick, 2004). Men are more likely to suffer from liver cirrhosis, and have higher chances of being diagnosed with high blood pressure. Nearly 26.6% of deaths among men of be tween 16 and 24 years old can be attributed to alcohol consumption. Men tend to be more dependent of alcohol (Marshall, 2000). Drinking too much alcohol damages a person’s body organs such as liver, brain, stomach, heart, and intestines. Brain is adversely affected because the brain cells die leading to loss of memory, learning difficulties, brain disorders, confusion, and problems with attention (Blane Leonard, 1999). Liver is highly affected because of the great possibility of developing cancer in the liver, throat and mouth. The stomach may also acquire ulcers. Long-term drinking has also been linked to stroke and heart failure. The nervous system can also experience damage leading to behavioral and physical problems (Dasgupta, 2011). These problems affect health, family, community, and education in the long-term because of expenses associated with alcohol consumption, and possible treatment measures. Alcohol poses many effects on the body such as fertility. It reduces levels of testosterone. As a result, it could decline sperm quantity and quality, and lead to loss of libido. Alcohol is toxic to the testicles, and affects hormones. It could hamper production of sperms, hinder them from developing properly, and s low their movement towards the egg. Alcohol can also limit the liver from metabolizing vitamin A properly. It also depresses the nervous system, and could result in difficulty in getting and keeping erection (Peters, 2008). Many young adults do not realize that alcohol has a fattening effect. Alcohol can reduce the amount of fat that the body burns for energy. The human body makes several attempts to eliminate alcohol very fast as it cannot remain in the body for storage. The process takes priority over nutrient absorption and burning of fat. In the long-term, there could be a serious damage in the appearance. Other effects include loss of hair in the body, breast enlargement, and withering of testicles (Dasgupta, 2011). Alcohol has also been associated with worsening of skin disorders such as rosacae. Rosacae skin disorder is responsible for expansion of blood vessels in the face making it redder. Heavy drinking can cause the appearance of pus spots and red bumps. It has also been linked to inflammation, pain and swelling in the joints. The effect is common among men of between 30 and 60 years old  (Hannigan, Spear, Spear Goodlett, 1999). As mentioned earlier, heavy drinking increases the chances of heart disease, liver damage, bone disease, cancer, anxiety and depression, and type II diabetes. Heavy consumption of alcohol also caused inflammation on the pancreas and irritates stomach. These effects indirectly affect family, community and education (Peters, 2008). Women are not safe from alcohol either. The body of women takes much time to process alcohol compared to men. Women feel more effects of alcohol than men even when they drink the same amount. The fertility of women is at risk with heavy consumption of alcohol. Women are high risk of acquiring breast cancer, and adverse impacts of the menopause. Women are advised in several studies to avoid alcohol when trying to have a baby. Alcohol disrupts menstrual cycle in women, and limits their chances of conceiving. These are bad effects on the body, and not good for family and community in general. Therefore, alcohol should not be legal in the United States (Hannigan, Spear, Spear Goodlett, 1999). While drinking less alcohol may make one look good, heavy consumption causes bad skin, tired eyes, and weight gain for both fe male and male. It also interferes with people’s sleep. Heavy consumers of alcohol often wake up and feel like they have not had enough rest. Alcohol dehydrates the body and skin. It deprives the skin of certain vital nutrients and vitamins. Hence, it is not good for health. Alcohol is also responsible for much divorce among couples due to fights in the family, and lack of finances for family upkeep (Dasgupta, 2011). Alcohol is depressant. It means that alcohol calms people down, and slows down some body organs. With only 0.05% level of blood-alcohol, a person begins getting dulled judgment, and his or her inhibitions get released. They then become clumsy and start having slurred speech with only a 0.10% blood-alcohol level. At 0.30% level of blood-alcohol, one nearly becomes unconscious. Any addition after that becomes extremely dangerous since at 0.45%, one can get into a coma. Brain shuts down from 0.70% and stop controlling the heart, breathing, and one may end up dead. Other short-term effects include blurred vision, blackouts and insomnia. These can lead to injuries, accidents, and even death. Drinking alcohol also causes hangover in the next morning, which is associated with nausea, headaches, heartburn, fatigue, thirst, and dizziness. There are many side effects of alcohol (Peters, 2008).Conclusion In conclusion, consumption of alcohol should be reconsidered in U.S because  of its adverse effects on health, family, community, and education. Alcohol should only be taken when necessary. The side effects are adverse and continue to destroy people across the world. Therefore, alcohol should not be legal in the United States because it is impacts negatively on health, family, community and on a person’s education. References Begleiter, H., Kissin, B. (1996). The pharmacology of alcohol and alcohol dependence. New York: Oxford University Press. Blane, H. T., Leonard, K. E. (1999). Psychological theories of drinking and alcoholism. New York [u.a.: Guilford Press. Brick, J. (2004). Handbook of the medical consequences of alcohol and drug abuse. New York: Haworth Press. Dasgupta, A. (2011). The science of drinking: How alcohol affects your body and mind. Lanham, Md: Rowman Littlefield. Hannigan, J. H., Spear, L. P., Spear, N. E., Goodlett, C. R. (1999). Alcohol and Alcoholism: Effects on Brain and Development. Hoboken: Taylor Francis. Marshall, R. (2000). Alcoholism: Genetic culpability or social irresponsibility: the challenge of innovative methods to determine final outcomes. Lanham, MD: University Press of America. Peters, A. R. (2008). Combined effects of alcohol and nicotine on subjective responses and cognitive functioning, Dissertation Abstracts International, 69-4

Reason Of Adopting Interpretivism Approach Psychology Essay

Reason Of Adopting Interpretivism Approach Psychology Essay Cooper and Emory 1995 cited Saunders, 2007 defines research as to provide information systems to solve the problem query. Research methods, will help to achieve research objectives, is also very important to explore the ways of solving the research problem. Saunders, etc., (2007) referred that research method is a process of directing how the theory should be taken. Here, mostly observation and questionnaire survey and interviews, are used in related to the statistical and non statistical analysis. When the definition emphasizes the systems approach of research (Cooper and Emory University, 1995, cited Saunders, etc., 2007) suggested that the research study is based on a rational manner with the overall flow of logic and not just researcher belief. The collected data can help researchers to obtain answers to research questions. Organization of Research Methodology is given below: Research Philosophy Research Approach -Research Method Research strategy Research Sample Research Ethics Figure: Research Process the Onion Metaphor: Saunders et al (2007) p101 In this research study, among three philosophies such as: positivism, interpretivism and realism, the researcher will use the interpretivism philosophy. In this dissertation, there is utilized the inductive approach. In relation to this research study, there will be used the qualitative method of research. Both of primary and secondary data collection method will be used in this research. Here, for conducting this research, the researcher used the questionnaire and sent a set of questionnaire via email to the HR manager of the Radisson hotel. 3.2 Research Philosophy There is needed to contain the clear idea about the philosophy of research study for the purpose of achieving the objectives of this dissertation. Saunders refers that significant assumptions are contained by the philosophy of research which described about the way of viewing the world by the researcher and these assumptions can be used for the purpose of underpinning the strategy of research (Saunders et al., 2009, p. 110). Schutt 2006 cited in Saunders, 2007 mention that if the researcher investigates the social world it is possible that researcher own assumptions also shaped the investigation that how the business world can be the best examine that is the research philosophy. This sometimes refers that the way how researcher views the world. Saunders et al (2007) also argue that before investigating the questions your research raise, it is important to clarify your philosophy you adopt (Schutt 2006 cited in Saunders et al., 2007 ) mention five philosophy of social world positivism, post positivism, inter subjective agreement, Interpretive and constructivism. Although Saunders et al (2007) categorized these into three main philosophies, positivism, Interpretive and realism. By investigating, one can get significant information about customer relationship management (CRM) and its related software, and how it can work in the organization, if one considers the global hotel business, such as Hilton, IBIS, Holiday Inn, Travelodge etc which are the orders of limit their consumer life period . Here the above mentioned research philosophies are discussed in detail below: Positivism: Positivism can be termed as the natural scientists philosophical stance (Saunders et al., 2009, p.113). it is also referred as the methodology which is structured highly due to which it is possible to replicate and there can be created the law like generalizations results. In relation to the law like generalizations, it has been meant by the author that the researcher conducts the research study with same topic where same conclusion can be occurred. Interpretivism: Epistemology is referred by the interpretivism philosophy which indicates that the researcher should know about the differences among human in terms of their roles as the social actors (Saunders et al., 2009, p.116). this philosophy of research has the main conception of interpreting the human social roles by the researcher in relation to the set of meaning of the research study. In addition, two traditions such as: phenomenology and symbolic interactionism is the main source of interpetivism. Phenomenology can be defined as the way of making sense among human throughout the world. symbolic interactionism refers that the human involves the continual process by which social world is interpreted surrounded people where the researcher interpreted other peoples action with whom the researcher interacted and it can be focused towards the adjustment with our own meaning and actions. Moreover, it has been stated by Saunders (2009) that signifcance of interpretivistic philosophy focused towa rds research willingness for adopting the empathetic stance. One challenge is existed that which is entering to the social world in relation to the subject of research and understandng about the research world from the research perspective. At the end, Smith (2002) concludes that the situation of business is not only complex but also appeared as the unique. They contains the function of the specifc set of circumstances and also individuals. In this research study, interpretivism philosophy will be applied by the researcher. Realism: Realism refers to the reality, the meaning of which is indicated towards the sense of showing the truthness of reality: an existence independent of the human mind is having by the objects (Ester-smith, 2004). In addition realism can be divided into two division such as: direct realism and critical realism. Direct realism refers that you get those things what are seen by you, from this perspective the world is portrayed by our experiences achieving through sense. It has been argued by the critical realists that our experience is the sensatios. Reason of Adopting Interpretivism Approach: An interpretivism approach will be followed by this study. For this research study, it is appropriate because a phenomenon such as: specific issue about CRM is explained by the researcher on the basis of the already established research and literature. Moreover, qualitative research is used on this research study which is related with the interpetivism approach. 3.3 Research Approach: In accordance with Saunders (2009), two general ways are there to approach the problem of research for example: deductive and inductive approach. Now, the details of these two approaches are discussed below: Deductive Approach: The deductive approach can be relied towards the thinking by logical way and theory is used there for drawing the conclusion. On the other hand, deductive approach indicates that the main source of conducting research study is using theories which are already establishied and also using model by using which there are develloped the proposition and after that there are tested the proposition by empirical studies. There is used the deductive approach while a theory is developed and also developed hypothesis on the basis of already established facts and theories at the specific field, because of which a research strategy is designed by the researcher and also a theoretical proposition is tested through the researcher. Inductive Approach: In inductive approach, empirical study is the main orgin of conducting research study and existing theories are used for conducting these empirical studies. The main starting point of inductive approach is the data collection and the formulation of theory from the results. Nevertheless, in case quantitative studies, inductive approach can be used. On the other hand, there has the main difference among the deductive and inductive approach which is that deductive approach first use a theory and then practice it and inductive approach first collect the data and then formulate the theory that mean practice to theory. Reasons for Using Inductive Approach: In this dissertation, there is utilized the inductive approach because the inductive approach involves beginning with a set of empirical observations, seeking patterns in those observations, and then theorizing about those patterns and the deductive approach involves beginning with a theory, developing hypotheses from that theory, and then collecting and analyzing data to test those hypotheses. In case of this research study, collected data will be analyzed through empirical observation and applying these observation for establishing theories of CRM. 3.4 Research Method: The method of research can be classified into two types such as: qualitative and quantitative method. Both of these methods are described below: Qualitative research: It is possible to find out the reason or purpose for making research study through the qualitative research where there is not used the method in relation to the unstructured information that can be conducted by the analysis on the time of research course. Various ways are there by which there can be conducted the qualitative research. Such as: feedback norms, videos, emails and the interview transcripts. In the qualitative research, there is included the basic feature of theoretical concept where this type of research study is not related with the statistics and number in terms of the domain of the qualitative research. It can be defined as the enquiry method by which there are dealing the academic things disciplines by explaining the social sciences in the research market field and along with other context (Bryman 2008). The main purpose to conduct the research of qualitative and along with using this research form study through the researcher is getting knowledge on the human beha vior and different issue that can be occurred in terms of the human behavior nature. there can be also investigated the motives and purposes by this research study which can be applied in order to making decision while it cant be connected with the incidental values. In hence, qualitative research has the smaller context but for the purpose of doing this kind of research study, greater focus value should be given by the researcher or larger sampling should be adopted by him or her. There can be produced the information through applying this research method and in order to drawing the general conclusion, hypothesis should be made by the researcher in case of the research study and after that quantitative method is used by the researcher to test the hypothesis validity. Quantitative research: In order to gathering information and data, there can be used the quantitative method of research study. This kind of research method is mainly depended on the numerical data or statistical data and it is possible to measure this form of data easily. In this research method, there are used some research techniques such as: Graphs, tables and statistics by which there can be interpreted the gathered data and information by the researcher in the research study and it is considered as the major difference among the qualitative and quantitative research. In order to making scientific research, both techniques of research for example: qualitative and quantitative or either qualitative or quantitative can be used and biology, physics are the example of scientific research. There are existed the controversies on the using of both of these methods in research study and along with there is also consisted of the ideology in the research techniques forms in case of some certain fields for example: psychology, social anthropology and sociology. Each researcher has the different way of thinking due to which various forms of research methods are used by several researchers. In case of certain matters, there can be produced the information through applying this kind of research study and in order to making the genera l conclusion, hypothesis should be made by the researcher in terms of research study and then quantitative method can be used by the researcher to test the hypothesis validity. Reasons for Using Qualitative Method: In relation to this research study, there will be used the qualitative method of research because of some reasons. This research study is mainly theoretical based where at first theory is formulated and after that the theory is established by analysing collected data. There will not be used any kinds of numerical data or statistics but for interpreting qualitative data, graphs and charts are used by the researcher. 3.5 Research Type: Generally, every one seeks information in different ways. Researchers are also trying to use logical approach to search. Another way, the system can be determined the exact sciences and appropriate topics in any information of search. This is the main point of the survey is to identify, understand the establishment plan, we will try to follow the amount of information owned a large sort of subjects can communicate. In addition, the technology is not a prerequisite to any study; we can use it whenever we need. Survey methodology, we can be divided into different groups: Social Research : Here, the researcher used the social research. For this type of survey research, we follow the theory of scientific information and to disclose more details of the relevant the environment and its past history. In addition, the classification can be divided into academics and non academics, or to maintain the type of application structure or process. The Procedures are as follows: (Ravarini, A., 2002) Types of Research: The purpose of the research process is mainly aimed to create new knowledge .The research in the process have three types. These three types of study are: to explore research and constructive research and empirical studies in the final. Here empirical studies will be conducted by the researcher because numerical terms will be used to interpret and analyze the collected data. 3.6 Data collection Method Primary research: In case of primary research methods, data is not engaged in obtaining from the current literature. It can be gathered by the field research. In particular, the use of primary information is related with the investigating and conducting interview. Main equipments to perform the research are described below: 3.6.1 Face to face interviews: In the face to face interview, interviewer can give answer straightforwardly to the question of the researcher, which usually involves maintaining the sequence of question. There may be short answer questions. In most cases, the answer is incomplete, or the like yes or no. 3.6.2 On-line survey: Online survey is considered as the most commonly used survey which is conducted through the internet. This can be conducted via email by sending questionnaire. 3.6.3 Telephone interview: This is equivalent to other interviews; the questions that asked are almost same for interviewees, and often short. 3.6.4 Questionnaire: Some of the questionnaires are distributed via online such as using: email. Here, for conducting this research, the researcher used the questionnaire and sent a set of questionnaire via email to the HR manager of the Radisson hotel. In this research study, for collecting data face to face interview, online survey and telephone interview will not be used. 3.7 Secondary research : In case of secondary research, information is used for conducting research studies that have been already used, and this information is already available in the literature which can be gathering through other researchers. Secondary research is considered as the data collection methods. This form of study is considered the most significant research because it is used for comparison and analysis. This type of source of research data can be printed resources, examples are: journals, newspapers, Trade magazines, books, electronic, along with the source such as: software package, or on-line service. It is very much needed to take care about that the original source can get credit when secondary sources are used by the researcher (WL Newman (1991). 3.8 Time Horizon: For every research types, the frame of time is considered as the most significant for majority of the researcher. Hence, there is needed for understanding that the research refers to something where time is needed and it will not be the same time period for one research type as comparison other type of research. Two types of studies have been identified by the Saunders (2009) such as: cross sectional studies and longitudinal studies. It has been meant by the cross sectional studies that the study conducted on the certain phenomenon or phenomena in a specific period of time. It is common to use these types of studies in research project where a time constraint is there and there is designed the research with the snapshot forms. In case of longitudinal studies, opportunity is having by the researcher for the purpose of investigating if any changes or developments are there for a specific period of time. In comparison with the cross sectional studies, a phenomenon about various occasions are studied by the longitudinal studies; after that there is designed the research with the form of diary. In this study, there is used the cross sectional approach with the time constraint and the study about the specific phenomenon in a specific period of time. 3.9 Sampling: After conducting the interview through the researcher, there is conducted a survey for the purpose of finding out customer relationship management (CRM) strategy allows the organization for achieving the competitive advantage with the retention of customer by meeting the customers demand. Because of time limitation, 50 peoples are taken by the researcher as a sample size from the perspective of the analysis of data and finding easily. Managers of the hotels are the respondents who participated on the survey. 3.10 Ethics: In order to conducting the research study, there should be maintained some ethical issues by the researcher. Such as: information disclosed and security concern. Not all companies share their private information to other persons due to privacy. Along with this, some respondents dont want to disclose their feedbacks due to security reasons. On that case, the researcher should have to confirm the respondents their opinion will not be provided to any third parties. In addition, the researcher should handle all the respondents without any biasness so that all respondents feel free to give their feedback without any hesitation. 4.00 Design of the Research Questionnaire: Question 1: How CRM can be defined from the perspective of the hotel business? Question 2: How CRM contributes to gain competitive advantage by the hotel business? Question 3: Is your organization considered CRM as a strategy of business? Question 4: What is the relationship between customer and the strategy of CRM? Question 5: How the strategy of CRM of the hotel business can be differed with each other? Question 6: What is the contribution of CRM strategy in the customer retention and satisfaction in the company? Question 7: Through which way customer conflicts can be handled by the company?

Electroconvulsive Therapy Essay -- essays research papers

After researching electroconvulsive therapy (ECT), I have decided that if a close family member or even myself were severely depressed I would not support the use of ECT. Electroconvulsive therapy consists of an electrical shock, which is used to produce a seizure. Many people experience seizures due to some other type of illness or illnesses, and in these cases there is medicine taken in order to prevent these occurrences. In deciding my opinion on the topic of ECT I asked myself would I want to put myself or a loved one through what others are trying to avoid; a seizure. Although ECT has proven to be effective in some cases of depression, it has many risk factors involved and it does not ensure a lifetime with out the reoccurrence of depression.   Ã‚  Ã‚  Ã‚  Ã‚  Before ECT is administered the doctor will first do a physical examination on the patient to make sure they are physically able to have the treatment. If the physical examination shows the patient is physically able the next step will be to meet with an anesthesiologist. The purpose of this visit is for the anesthesiologist to examine the heart and lungs to ensure the anesthesia given through an IV will be safe for the patient. Another step taken will be many blood tests and a test showing the rhythm of the patient’s heart. All these procedures must be done before the first treatment of ECT is ever given. These steps are just the beginning of precautions for the treatments no one, not even the doctor...